Arena

We are a member of the HAVAS international network and Russian group ADV. We specialise in creating effective marketing projects: from a brand’s communication platform and media strategy to KPI tracking.
Our Team
Oleg Leshchuk
President of Arena
Ruslan Samaev
Managing Director
Mariya Kozhevnikova
Customer Service Director
Anton Molodtsov
Strategic Director
Olga Smolyakova
Media Planning Director
Evgeny Romanov
Buying Director
Alexandr Nerush
Creative Director
Pavel Demchenko
Digital Director
Maria Kotova
HR Lead
Irina Denisenko
PR Lead
Our Approach
Media planning and media buying
  • Access to high quality inventory in all media (TV, digital, OOH, indoor, radio and press)
  • Optimum media mix compilation
  • Use of brandformance and performance tools
Strategy and creative
  • Research brand consumers and category
  • Develop a communication strategy
  • Create and implement creative concepts for offline and online channels

 

Data and technology
  • Combine offline and online media with business metrics using Aizek platform
  • Analyse data received from telecom operators, retail and fiscal data operators
  • WiFi analytics and attribution
  • Develop customised solutions
Econometric modelling
  • Sales forecast and price elasticity evaluation
  • Analyse the contribution to sales for each type of media
  • Evaluate the halo effect and cannibalisation between SKUs
  • Analyse and forecast the effectiveness of trade marketing events
Boosting the efficiency of your business
history
2020
A dedicated business unit, HARD, established to specialise in developing digital creative content.
2016
The number of offices Arena Media at the world level has reached 65. The Russian agency Arena Magic Box has finally been renamed Arena.
2016
Arena Media, the fastest growing brand of the Havas group, has initiated a rebranding at the global level.
2014
The president of the agency Arena Magic Box became executive vice president of business development for the ADV Group.
2011
French communication holding company Havas received an option to buy out agencies MPG and Arena-Magic Box, owned by ADV Group.
2008
Magic Box and Arena merged into one agency, which was included in the group of marketing communications ADV and the international network Havas.
2008
The marketing communications group ADV opens in Russia the office of the media agency Arena, which is part of Havas Media. Ruslan Samaev appointed as CEO Arena.
2004
One of the great achievements - we brought the Stolichnaya and Moskovskaya vodka brands to the international market.
2003
New department of integrated communications.
2001
We joined ICOM.
1998
We joined AKAR.
1994
We opened as a creative boutique with a specialization in TV production. The small team consisted of Oleg Leshchuk and Oleg Povarov. Later they were joined by Irina Morozova - the author of the book “Putting down slogans”.
Trophies
2
2020
Effie Awards Russia
Silver / Food Category / Pimp up your game with BIGBON
3
2020
Effie Awards Russia
Bronze / Youth Marketing Category / Pimp up your game with BIGBON
2
2019
Digital Index
Silver / Quality of the programmatic buying
1
2020
AdIndex Awards
Gold / Advertising on the radio
3
2018
Silver Mercury
Bronze / «Strategy for development of B2B», «Rostelecom. To have an advantage» case
3
2018
Silver Mercury
Bronze / Strategy for the brand and corporate branding B2O /«Rostelecom. Together» case
1
2017
Событие года
Gold / Road show category / Сooperative project between «Rostelecom» and Figure Skating Federation «Children on the ice. Stars»
1
2017
AdIndex Awards
Best case in Dark Market category / Remy Martin